Website Design

The Summer of Flavor Campaign at OXO was my favorite campaign to work on. I had the opportunity to go on-location for this photo shoot and be part of the entire process from conception to completion. Responsibilities included art direction, video editing, and digital design. The content spanned across website, social media, and email, with a focus on the home page and landing page designs below.

Social Media Content Creation

I created a reel from content I shot and edited. It was OXO’s most viewed instagram video at the time it went live, and it became one of their highest performing posts of 2022.

Animated Email Design

I created several unique animated GIFs in the campaign emails to increase engagement by creating more visual interest with movement and personality.

Website Design

Outdoor Campaign

Social Media Content Creation

To help bring these awesome Outdoor Campaign infuencer photos to life, I created a unique GIF animation swiping and zooming in and out of a few key moments to express the fun and creativity of this cookout with OXO products.

Email Design

Outdoor Campaign

Website Design

Fridge Organization Campaign

Social Media Content Creation

For the Fridge Organization Campaign, I created a GIF animation using before and after photos of OXO products tidying up the fridge in a more functional way.

Email Design

Fridge Organization Campaign