Michelle Navarro
Digital Design • Art Direction • Graphic Design
Summer of Flavor Campaign
Website
The Summer of Flavor Campaign at OXO was my favorite campaign to work on. I had the opportunity to go on-location for this photo shoot and be part of the entire process from conception to completion. Responsibilities included art direction, video editing, and digital design. The content spanned across website, social media, and email, with a focus on the home page and landing page designs below.
Social Media
I created one of OXO’s highest performing posts in 2022 at the time of release. The reel was created from content I shot and edited for the Summer Campaign, as seen below.
To increase engagement, I created several unique animated GIFs in the campaign emails to increase engagement by creating more visual interest with movement and personality.
Outdoor Campaign
Website
For OXO’s Outdoor Campaign, I created a landing page detailing the new line of products to be released.
Social Media
To help bring these awesome Outdoor Campaign infuencer photos to life, I created a unique GIF animation swiping and zooming in and out of a few key moments to express the fun and creativity of this cookout with OXO products.
To support this campaign, I created a variety of emails linking back to the website landing page above, creating a successful multichannel approach allowing consumers to purchase products directly from OXO’s website.
Fridge Organization Campaign
Website
The Fridge Organization Campaign landing page below I designed was the core piece in this campaign launch going into detail about this new line of products to organize the fridge.
Social Media
For the Fridge Organization Campaign, I created a GIF animation using before and after photos of OXO products tidying up the fridge in a more functional way.
The Fridge Organization Campaign was supported by informational emails like the one below that links back to the website landing page, allowing consumers to purchase product directly from OXO’s website.
